This summer I had the opportunity to do some photography work for the University of Alberta's injury prevention team, The Alberta Centre for Injury Control & Research (ACICR). Every November they try to raise awareness about how serious falls can be for seniors, and they use a campaign called Finding Balance to do it. The campaign is Alberta-wide, and is dedicated to helping seniors prevent a fall before it happens so they can stay active and independent.
The campaign has 3 key messages: Keep Active, Check Your Medications, and Watch Your Step. They added a new message about dizziness to the campaign this year, so I was hired to take photos for their website and print materials. Below is a poster about that message featuring one of my photographs.
Spread the word! Tell the seniors in your life that falls are not a natural part of aging and can be prevented!